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PowerBar provides energy drinks, gels, and bars for the White Rose Classic. They are also keen sponsors of the Club's popular Ilkley Town Centre Races, usually in late June just before or just after the White Rose Classic.

The White Rose Classic is a demanding sportive held each year by the Club later in June, hosting 1000 riders from all over the country. The Event features 3 distinct routes, each one a demanding encounter with the beauty and challenges or the Yorkshire Dales.

Riders and all 3 Routes will stop at the feed station in Grassington where they can top on on PowerBar energy products. Long Route riders have an additional refueling opportunity at the Wensleydale Creamery feed station in Hawes. And both Long and Medium Route riders can get the energy they need in Settle before climbing Albert Hill on the way back to Grassington.